Visual Identity, Logo, Packaging & Fashion Photography
Mavengge
Mavengge began as a fashion photography commission and gradually expanded into a broader identity project. The relationship between evening wear, the moon, and femininity became the central narrative connecting the brand’s imagery, identity, packaging, and language.
Palette
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Approach
Within the brand narrative, the name Mavengge was connected to the idea of the moon and developed through references to Persian mythology and historical visual culture. That direction informed the logo, packaging, and a poetic Persian slogan built around wordplay with the letter “Sh,” creating a consistent visual and verbal identity.
