360° Advertising Campaign
Entekhab-e Man Nationwide Campaign
The nationwide Entekhab-e Man campaign was developed to expand brand awareness and strengthen the retailer’s presence across the country. Its central idea was built around the breadth of choice available across the chain’s product offering, turning “choice” into the campaign’s core communication device.
Palette
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Approach
The campaign unfolded in two phases. A curiosity-led teaser rollout appeared first in outdoor media, followed one month later by the main reveal across billboards and digital channels. AB developed the campaign from creative strategy and visual identity through motion graphics, outdoor design, and production supervision.
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